Every year Weight Watchers tweaks their offerings. It might be the actual program like when they made all fruit zero points. The change could be more semantics like the simple start program which was really a new term for simply filling during the first two weeks! There are always new products (cookbooks, exercise items, foods, etc.).
I knew it was going to be very different when I got the email with the message in the picture above. Weight Watchers introduced a game changer with online support.
Weight Watchers Online Support Options
The new support options available include personal coaching and online chat. There’s also the meetings option. Everyone who signs up gets what is called “essentials”. Basically it’s the etools with 24/7 chat. The Weight Watchers mobile app and website were redesigned to support this new feature.
I haven’t tried it yet but I like the idea that I can reach out and get my questions answered anytime.
For an extra fee you get a dedicated coach you helps you personalize the program to meet your lifestyle. They’re available via phone or email to accommodate your schedule. I think this is a great option for those that need some extra help. Frankly, the meeting leaders don’t have time to do this and I don’t expect it at an average of $10 a meeting.
It looks like Weight Watchers has dropped the term “Simple Start”. A few weeks ago we got a new book titled “What to Eat” that replaces the simple start handout. It has great ideas for breakfast, lunch, dinner and snacks but includes points in addition to power food notations.
The non-food products are getting pretty light inventory at my local meeting with the exception of two new items.
1. Active Link 2.0 – This is more like Fitbit and other activity trackers in terms that it tracks sleep. There is still the monthly fee in addition to the upfront cost. (Gotta admit, it’s a genius marketing model.)
2. Starter Kit – I did buy the new starter kit shown above. It includes two portion control plates, a bento box with three smaller containers inside, a cookbook and coupons. It was all $24.95 this week. I love the plates because they’re dishwasher and microwave safe AND are a subtle reminders of appropriate portions. Doesn’t matter if you eat all power foods if the portions are out of whack.
I’m looking forward to 2015 with Weight Watchers. I received my bling (snowflake charm) for attending 7 out of the last eight meetings and am getting back on track now that vacations are over for many months. Do you like the new Weight Watchers?