If you’ve fallen victim to the wrath of winter and have let cold weather blues bust your 2015 goals then today, Blue Monday, is the time to change that. About Blue Monday.
I had the opportunity to discuss how to beat the cold weather blues with Dr. Gary Foster, Chief Scientific Officer at Weight Watchers. In the video below (click through if you don’t see the video in your email) he’ll share tips as well as what’s new at Weight Watchers much more eloquently than I did in an earlier post.
Dr. Foster is a psychologist, obesity investigator and behavior change expert with more than 160 scientific publications and three books on the etiology and treatment of obesity to his name. In his role as Chief Scientific Officer, Dr. Foster oversees Weight Watchers science-based program, all clinical research initiatives, and continued program advances. Pretty fun job!
About Blue Monday
The first Blue Monday, January 24, 2005, was the result of a marketing idea for a travel company to boost sales during the winter. Psychologist Cliff Arnall produced a formula based on factors such as weather conditions, debt level, time since Christmas, time since giving up on our New Year’s resolutions, low motivational levels and feeling of a need to take action. Some argue that there’s no such thing, but there’s no doubt that this is a tough time of year and – this year’s Blue Monday – January 26 – is a great time to think about how to get back on track.
How do you avoid winter blues?